Email newsletters are a valuable tool for building a relationship between your and your subscribers. A relationship that's stronger because it's more intimate than the one you have with everybody traipsing through your blog all day. Your blog readers can be easily distracted by ads or banners. But when your subscribers open your newsletters there's nothing else on the page. It's just the reader, a cup of coffee and you. Learn the best way to connect when you send out your email newsletters.
Send your email newsletters on Tuesday: You would think that Friday or Saturday would be the best day to mail your newsletters but those are actually the worst. People are getting ready for the weekend and the last thing they're going to do is get caught up in email.
The best day of the week to send your newsletters is Tuesday. Sunday is family day and your subscribers have better things to do. Monday is back-to-work day and they're too busy to read emails that aren't marked urgent. Tuesday is the first day of the work week when people are into a regular routine so they have time to read your newsletter. Even more important, they're in a good mood. Which means they're also more likely to share your newsletter for the next few days.
Send in plain text and HTML: There are some beautiful newsletter templates available and they really give your emails a professional look. Unfortunately, not all of your subscribers can see HTML in their email reader of choice. So it's best to send your newsletter in both formats to ensure that everyone can read it.
Don't forget, if your subscribers can't see HTML in their email reader that means your anchor text links don't show up. They see the words but they won't see the link. So remember to also include the actual URL links, too.
Be consistent: The best thing you can do to ensure your newsletters get opened and read is to send them out consistently. Send them on the same day and time. It doesn't matter if you send them out weekly, bi-weekly or monthly, as long as you're consistent.
Being consistent with you 'From' address and basic titles will help your subscribers remember who your are and why they should open your emails. Everybody gets dozens of emails a day now, more than half of it spam. It doesn't take long before yours start looking like all the rest in the mailbox.
One other benefit of being consistent, with your sending habits and your titles and 'from' address, is that you'll look more professional to the search engines and your email service provider. Believe it or not, they're watching your email performance, too. A large unopen rate, or a large number of unsubscribes can make you look like a spammer. So, if you're consistent when you send out your email newsletters you'll make everyone happy.
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